The Biggest Shopping Event Ever

Amazon's 2025 Prime Day has officially become the largest shopping event in history, generating $14.2 billion in just 48 hours — surpassing last year's record by 18%. For the first time, international markets accounted for over 40% of total sales, with India, Brazil, and the Middle East showing triple-digit growth. The company's AI-powered recommendation engine contributed to a 35% increase in average order value. Electronics remained the top category, but surprisingly, grocery and everyday essentials saw 250% growth thanks to same-day delivery expansion now covering 90% of U.S. households. Amazon also revealed that 68% of purchases were made through voice commands via Alexa — up from 42% last year.

AWS Sets New Records

AWS announced record $25 billion quarterly revenue during the same week, proving Amazon's dual engine of e-commerce and cloud computing remains unmatched. The cloud division now represents 18% of total revenue but over 60% of operating profit. Prime membership grew to 300 million worldwide, with the average member spending $1,800 annually — up 22% from 2024. The company's logistics network handled 8 billion packages during Prime Day week alone, demonstrating the power of its vertical integration from warehouses to delivery vans. Despite inflation concerns, consumer spending remains resilient, particularly among higher-income households who make up 80% of Prime members.